Just when you thought that you know all about restaurant marketing, you realize that there are still so many things that you need to learn. Let's start with the usual do's:
Make a list of your target market.
One of the foremost reasons why your restaurant marketing strategies won't work is because you really don't know to whom you're selling your business to. After all, if you're selling Mexican food, you cannot just advertise your products to those who prefer Japanese or Italian. Moreover, you cannot just offer burgers and fries to families since parents would always want something healthy for the kids.
Have a plan.
Make sure too that it's going to be a good one. You must remember that your restaurant marketing plan should not just be an outline of the things that you want to do or something that is very broad. As much as possible, it must be very specific. For example, how long should your promotion last? Is it going to be for a month or a year?
It's also essential that you would be able to measure the results of your plan. This is how you can evaluate if your marketing techniques really work or not. Have you met your quota? If you didn't, then the comparison between the actual and the estimated figures in your plan must provide you with the answers you need.
Promote your business through word of mouth.
There are actually wide varieties of marketing strategies that you can employ. You can even go online by creating your own website. However, the best mode of advertisement would still be the word of mouth. Never encourage your guests to spread any good word about your restaurant. If possible, you can ask for their own testimonials, which you can put into your website or even right at the menu.
Emphasize the benefits, not the features.
Here's another potential mistake that you can make. Rather than focusing on what your customers would get out of your menu, you prefer to highlight their features. For instance, you may say that your salad is different because you are using balsamic vinegar than mayo. Instead of doing this, why don't you stress the benefits? Balsamic vinegar is definitely way healthier than mayonnaise or any other type of dressing. Always remember that your customers would always ask, "What's in it for me?" when they decide to dine in your restaurant. Unless you are able to meet their needs, you could not expect them to come back.
Make true to your promise.
Don't create any hype. In the same way, you're not allowed to say anything that you know you can't commit. For example, don't say that you have a very spacious restaurant when you're only occupying a very small space. Don't mention the word "cozy" if there are plenty of smokers in what should be a non-smoking area. You just don't create ads for your restaurant just to drive people in. You want to make them come back too.
Make a list of your target market.
One of the foremost reasons why your restaurant marketing strategies won't work is because you really don't know to whom you're selling your business to. After all, if you're selling Mexican food, you cannot just advertise your products to those who prefer Japanese or Italian. Moreover, you cannot just offer burgers and fries to families since parents would always want something healthy for the kids.
Have a plan.
Make sure too that it's going to be a good one. You must remember that your restaurant marketing plan should not just be an outline of the things that you want to do or something that is very broad. As much as possible, it must be very specific. For example, how long should your promotion last? Is it going to be for a month or a year?
It's also essential that you would be able to measure the results of your plan. This is how you can evaluate if your marketing techniques really work or not. Have you met your quota? If you didn't, then the comparison between the actual and the estimated figures in your plan must provide you with the answers you need.
Promote your business through word of mouth.
There are actually wide varieties of marketing strategies that you can employ. You can even go online by creating your own website. However, the best mode of advertisement would still be the word of mouth. Never encourage your guests to spread any good word about your restaurant. If possible, you can ask for their own testimonials, which you can put into your website or even right at the menu.
Emphasize the benefits, not the features.
Here's another potential mistake that you can make. Rather than focusing on what your customers would get out of your menu, you prefer to highlight their features. For instance, you may say that your salad is different because you are using balsamic vinegar than mayo. Instead of doing this, why don't you stress the benefits? Balsamic vinegar is definitely way healthier than mayonnaise or any other type of dressing. Always remember that your customers would always ask, "What's in it for me?" when they decide to dine in your restaurant. Unless you are able to meet their needs, you could not expect them to come back.
Make true to your promise.
Don't create any hype. In the same way, you're not allowed to say anything that you know you can't commit. For example, don't say that you have a very spacious restaurant when you're only occupying a very small space. Don't mention the word "cozy" if there are plenty of smokers in what should be a non-smoking area. You just don't create ads for your restaurant just to drive people in. You want to make them come back too.
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