As they say, the human resource is one of the biggest and the most important assets in a business, even in a restaurant. Thus, while you take time to come up with the best menu and create the most inviting ambiance, make sure that you can also focus on your employees. After all, having a good team is an excellent restaurant marketing technique.
Your employees can actually help in your restaurant marketing strategies. They can aid you in coming up with a database of prospects and customers. They are also your front liners, so if the customers are happy with their services, you can expect them to come back again sometime soon.
Ensure that your employees therefore can do the following:
Welcome and walk the guests.
There should be someone who's going to assist the guests as they enter the restaurant. It's just like venturing into something unfamiliar. Your guests would feel more apprehensive of the unknown unless there's someone with a trusting gesture can help them out. This is also necessary if you have a seating plan in mind to maximize your profit. You really don't want them a couple to sit in a table good for four because you will already lose 2 more people.
Guide the guests through the menu.
Regardless if he or she is a regular customer or not, a staff should be there to help your customers in figuring out what to eat. He or she can walk the guests through the different pages and even suggest specials or promos that they can avail. Sometimes the diners also need elaborate explanation of the meals written on the menu.
Smile.
This is a simple yet very effective restaurant marketing strategy. Seriously, would you like to eat the food served by a grumpy waitress? Of course not. You may think that they're not really happy with your presence. A smile can make a guest comfortable and can assure him or her that someone's taking care of his or her needs while he or she is in the restaurant. Conflicts can also be easily resolved when your staff smile. It would make your customers feel that issues can immediately be resolved.
Wear their uniform properly.
If they have to wear a uniform, ensure that they are wearing it the right way. As implied, they are like your walking and talking ads. Wearing the uniforms improperly is also a sign of disrespect to the restaurant or unprofessionalism. You don't like to transmit that feeling to the guests.
Operate the cash register well.
What irks customers? Besides bad food, they don't want lousy servers, especially if they are already asking for their bill. Worse, they don't want to be charged with food that they did not eat. Ensure that your staff knows how to work themselves on the cash register or to your POS system, if you have one.
With proper attitude towards their customers and even to their fellow employees and the management, your staff would be your best allies as you make your business grow.
Your employees can actually help in your restaurant marketing strategies. They can aid you in coming up with a database of prospects and customers. They are also your front liners, so if the customers are happy with their services, you can expect them to come back again sometime soon.
Ensure that your employees therefore can do the following:
Welcome and walk the guests.
There should be someone who's going to assist the guests as they enter the restaurant. It's just like venturing into something unfamiliar. Your guests would feel more apprehensive of the unknown unless there's someone with a trusting gesture can help them out. This is also necessary if you have a seating plan in mind to maximize your profit. You really don't want them a couple to sit in a table good for four because you will already lose 2 more people.
Guide the guests through the menu.
Regardless if he or she is a regular customer or not, a staff should be there to help your customers in figuring out what to eat. He or she can walk the guests through the different pages and even suggest specials or promos that they can avail. Sometimes the diners also need elaborate explanation of the meals written on the menu.
Smile.
This is a simple yet very effective restaurant marketing strategy. Seriously, would you like to eat the food served by a grumpy waitress? Of course not. You may think that they're not really happy with your presence. A smile can make a guest comfortable and can assure him or her that someone's taking care of his or her needs while he or she is in the restaurant. Conflicts can also be easily resolved when your staff smile. It would make your customers feel that issues can immediately be resolved.
Wear their uniform properly.
If they have to wear a uniform, ensure that they are wearing it the right way. As implied, they are like your walking and talking ads. Wearing the uniforms improperly is also a sign of disrespect to the restaurant or unprofessionalism. You don't like to transmit that feeling to the guests.
Operate the cash register well.
What irks customers? Besides bad food, they don't want lousy servers, especially if they are already asking for their bill. Worse, they don't want to be charged with food that they did not eat. Ensure that your staff knows how to work themselves on the cash register or to your POS system, if you have one.
With proper attitude towards their customers and even to their fellow employees and the management, your staff would be your best allies as you make your business grow.
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