Seriously, is there a way for you to perform restaurant marketing without really spending a single dime? The answer is actually yes. The good news is that there are a lot of ways on how to do that.
Gather testimonials or use word of mouth.
If you believe that what you are doing is right, you can encourage your customers to help spread the word about your restaurant. The word of mouth is still considered the most powerful restaurant marketing tools. Nevertheless, to help them convince to do so, make sure that you can also provide quality service to them.
Create a blog.
There are millions of blog readers around the world. Some of them could definitely be your target market. Moreover, food blogs are a craze today, especially now that people have become picky and conscious on what food they spend their money on.
Creating a blog is simple, easy, and very cheap. Blogger.com, Wordpress.com, and Livejournal.com, for example, are some of the blogging platforms that can help in your restaurant marketing strategies at a cheap cost since they can be free. You only need to pay when you need to upgrade, and commonly, doing so is not necessary.
Write press releases.
You can also promote your business through a press release. This is a copy that introduces your restaurant to your target market and allows you to talk about what your readers can expect once they decide to dine. For some, press releases are costly. For you, it is not going to be, since there are free press release distribution centers today. A good example is http://www.free-press-release.com/. Just make sure, though, that you can follow the directions in creating and submitting a press release to avoid rejection.
Submit articles to article directories.
Besides press releases, you can come up with regular articles that you can submit in article directories. These are centers where various informative copies are being stored, ready to be read by thousands of Internet users and publishers. Usually, you are not allowed to sell your business outright. However, you can redirect your readers to your restaurant website if they are looking for more information. One of the best is http://www.ezinearticles.com.
Create a fan page in Facebook.
Why should you go for Facebook and a fan page? First, this social networking website is the biggest to date, containing millions of users from around the globe. Second, a fan page gives you more control on what you are going to publish. You can upload your own pictures or start your own discussion. Facebook is free. Take advantage of it.
Encourage food reviews.
Do you have bloggers among your customers? You can encourage them to create a feature or a review about your restaurant. Surely, they have their own set of readers; most of them are either friends or family members of the reviewer. Because of the level of trust and confidence, it is easier for their readers to believe in what the blogger says about your restaurant.
Gather testimonials or use word of mouth.
If you believe that what you are doing is right, you can encourage your customers to help spread the word about your restaurant. The word of mouth is still considered the most powerful restaurant marketing tools. Nevertheless, to help them convince to do so, make sure that you can also provide quality service to them.
Create a blog.
There are millions of blog readers around the world. Some of them could definitely be your target market. Moreover, food blogs are a craze today, especially now that people have become picky and conscious on what food they spend their money on.
Creating a blog is simple, easy, and very cheap. Blogger.com, Wordpress.com, and Livejournal.com, for example, are some of the blogging platforms that can help in your restaurant marketing strategies at a cheap cost since they can be free. You only need to pay when you need to upgrade, and commonly, doing so is not necessary.
Write press releases.
You can also promote your business through a press release. This is a copy that introduces your restaurant to your target market and allows you to talk about what your readers can expect once they decide to dine. For some, press releases are costly. For you, it is not going to be, since there are free press release distribution centers today. A good example is http://www.free-press-release.com/. Just make sure, though, that you can follow the directions in creating and submitting a press release to avoid rejection.
Submit articles to article directories.
Besides press releases, you can come up with regular articles that you can submit in article directories. These are centers where various informative copies are being stored, ready to be read by thousands of Internet users and publishers. Usually, you are not allowed to sell your business outright. However, you can redirect your readers to your restaurant website if they are looking for more information. One of the best is http://www.ezinearticles.com.
Create a fan page in Facebook.
Why should you go for Facebook and a fan page? First, this social networking website is the biggest to date, containing millions of users from around the globe. Second, a fan page gives you more control on what you are going to publish. You can upload your own pictures or start your own discussion. Facebook is free. Take advantage of it.
Encourage food reviews.
Do you have bloggers among your customers? You can encourage them to create a feature or a review about your restaurant. Surely, they have their own set of readers; most of them are either friends or family members of the reviewer. Because of the level of trust and confidence, it is easier for their readers to believe in what the blogger says about your restaurant.
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