Do you know that one of the foremost reasons why businesses such as restaurants don't prosper is because of poor management? As early as now, you may want to avoid these dont's on restaurant marketing:
Offer something that you really can't.
Don't allow your customers to just bite the bait. Avoid misleading them with false advertisement; otherwise, everything will just backfire on you. Thus, if you're offering 30 percent off on your lunch menu, make sure that it's going to be so unless, of course, you have clearly made your own terms and conditions.
Forget to measure your goals.
Seriously, what are you restaurant marketing goals if you're not going to assess them anyway? It's very important that you know if you're achieving your objectives or not. After all, if it's going to be the latter, there are two possible explanations. First, you're not creating and implementing the right restaurant marketing strategies, which means you need to modify them. Second, your goals are not just feasible, hard to measure, or completely impossible. Hence, you need to create new ones for your business.
Disregard a marketing plan.
You just don't produce marketing materials or create strategies randomly. For one, you're going to spend money for them. Moreover, not all marketing ideas will work. For instance, a local restaurant doesn't have to spend hundreds of dollars for a space in national newspapers. Local dailies, which are cheaper and more targeted, will already do.
A marketing plan will also provide you with the guide you need to achieve your goals. In it, you would determine the different techniques that you have to implement to reach your desired number of customers and sales for a given period. If the estimates and actual figures don't match, you can go back to your marketing plan for re-assessment and remodification.
Ignore training your employees.
In case you don't know, one of your biggest assets and your no.1 walking and talking advertisement is your employees. If they don't know how to treat your customers very well, you can't expect them to go back to your restaurant again. Worse, they would campaign against anyone who would consider dining in your resto, simply because they don't want others to be treated with disrespect and poor customer service.
Make sure that you can definitely take time to train your employees before you send them out there and entertain your guests. More than the proper way of handling food, they should know how to be polite and to settle grievances from your customers. The least thing you want to happen is for them to start looking for you. By then, it means that your employees have performed poorly on the floor.
Forget you're running a restaurant.
In the end, your customers are not eating in your resto because of the ambiance. It's only secondary. Besides great service, they are also looking for great food. Never fail to provide them what they want. When they are happy and satisfied, they would surely help out by spreading good words about your business.
Offer something that you really can't.
Don't allow your customers to just bite the bait. Avoid misleading them with false advertisement; otherwise, everything will just backfire on you. Thus, if you're offering 30 percent off on your lunch menu, make sure that it's going to be so unless, of course, you have clearly made your own terms and conditions.
Forget to measure your goals.
Seriously, what are you restaurant marketing goals if you're not going to assess them anyway? It's very important that you know if you're achieving your objectives or not. After all, if it's going to be the latter, there are two possible explanations. First, you're not creating and implementing the right restaurant marketing strategies, which means you need to modify them. Second, your goals are not just feasible, hard to measure, or completely impossible. Hence, you need to create new ones for your business.
Disregard a marketing plan.
You just don't produce marketing materials or create strategies randomly. For one, you're going to spend money for them. Moreover, not all marketing ideas will work. For instance, a local restaurant doesn't have to spend hundreds of dollars for a space in national newspapers. Local dailies, which are cheaper and more targeted, will already do.
A marketing plan will also provide you with the guide you need to achieve your goals. In it, you would determine the different techniques that you have to implement to reach your desired number of customers and sales for a given period. If the estimates and actual figures don't match, you can go back to your marketing plan for re-assessment and remodification.
Ignore training your employees.
In case you don't know, one of your biggest assets and your no.1 walking and talking advertisement is your employees. If they don't know how to treat your customers very well, you can't expect them to go back to your restaurant again. Worse, they would campaign against anyone who would consider dining in your resto, simply because they don't want others to be treated with disrespect and poor customer service.
Make sure that you can definitely take time to train your employees before you send them out there and entertain your guests. More than the proper way of handling food, they should know how to be polite and to settle grievances from your customers. The least thing you want to happen is for them to start looking for you. By then, it means that your employees have performed poorly on the floor.
Forget you're running a restaurant.
In the end, your customers are not eating in your resto because of the ambiance. It's only secondary. Besides great service, they are also looking for great food. Never fail to provide them what they want. When they are happy and satisfied, they would surely help out by spreading good words about your business.
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